The short answer: A viral clip claims Malaysian card shop ToysBar pulled RM106.8m in revenue (and ~RM10.7m profit) selling Pokémon, One Piece and other TCGs. We checked the public record: the company entities are real, but the revenue and profit figures aren't independently verifiable from free public sources. What is verifiable is the more interesting story — a quiet 25-year-old card shop that became Malaysia's TCG anchor.
Based on public records and community sources — neutral analysis, not an accusation of any party, and not financial advice. ToysBar is welcome to comment or correct anything here.
The claim going around
A creator's clip — reshared across Pokémon and One Piece groups — says Toysbar Sdn Bhd (retail) plus Toysbar Distribution Sdn Bhd (wholesale) made RM106.8m revenue and ~RM10.7m profit in a recent year, citing SSM filings. The hook writes itself: "your childhood card shop is a nine-figure business."
What's actually verifiable
Public company-profile services confirm the basics — but not the numbers:
| Claim | Status |
|---|---|
| The two companies exist (retail since 2015, distribution since 2021) | ✅ On public registries |
| Business nature: toys/games, internet retail, non-residential property | ✅ Listed |
| RM106.8m revenue / RM10.7m profit | ⚠️ Not verifiable in free sources — financials sit behind paid reports |
So the headline figure is plausible but unconfirmed. Treat "RM106 million" as a claim, not a fact, until audited filings are actually seen.
The quieter, bigger story
The part you can verify is arguably more interesting than the number:
- Open since 1999 — roots in the old Atria mall, older than most of today's collectors (and older than Shopee).
- One giant flagship, not a chain — a row of shoplots in Damansara Jaya, rather than an outlet in every mall.
- More than a shop — separate retail and distribution entities, with a scope spanning wholesale and non-residential property.
- An official store + event venue for multiple IPs — Pokémon, Digimon, CookieRun and others run organised play through it.
- A multi-IP hub — Pokémon, One Piece, Yu-Gi-Oh!, Weiss Schwarz and more, plus dedicated community groups and in-store play space.
Put together, it reads less like "a card shop" and more like a 25-year TCG infrastructure business: retailer, distributor, community and venue in one.
Why it matters
For collectors, it reframes the hobby: a single privately-owned node quietly anchors a big slice of Malaysian Pokémon and One Piece — league nights, allocations, first sealed pulls. For everyone else, it's a reminder that "card shop" is now a real consumer category, not a side hustle.
The real question
Here's the one worth arguing about: is one dominant hub good or bad for the scene?
- Good: scale means steadier supply, better allocations, a reliable place to play, and a community that outlasts hype cycles.
- Bad: concentration can leave less oxygen for small local shops, and ties a lot of the scene's health to one player.
There's no clean answer — which is exactly why it's worth discussing. Which side are you on?
FAQ
Did ToysBar really make RM106 million? Unconfirmed. The companies are real and registered, but their revenue/profit aren't in free public sources — so the figure is a claim, not a verified fact.
What is ToysBar? A Malaysian trading-card retailer and distributor in Petaling Jaya, running since 1999, spanning Pokémon, One Piece, Yu-Gi-Oh! and many other TCGs across a flagship store, online channels and organised play.
Is it only a Pokémon shop? No — Pokémon is one pillar. It's a multi-IP hub, which is part of why it's resilient across hype cycles.
Sources
- ToysBar official site — since-1999 history and multi-IP catalog
- Digimon Card Game — official Malaysia shop list — ToysBar as an official venue
- Public company-profile services (CTOS / Experian / CreditScan) — confirm the registered entities and business nature; financials are paywalled
- The viral revenue claim originates from a creator clip on TikTok/Instagram — source of the RM106.8m figure (unverified)
Based on public records and community sources. Neutral analysis, not an accusation of any party, and not financial advice. Figures attributed to third parties are unverified.